Storyboard preparation is a crucial step in the filmmaking process, ensuring that a director’s vision translates seamlessly from concept to screen. Matthew Berkowitz, filmmaker and founder of GOODWEIRD Studios, a leading video production company in New York, knows the importance of meticulous pre-production. His work on A Violent Man exemplifies how detailed visual planning can elevate a film’s storytelling, action sequences, and overall execution.
In an interview with MovieMaker Magazine, Berkowitz emphasized the value of storyboarding, stating:
“There’s an enormous advantage in understanding exactly how you want to frame a shot before you step on set. Storyboarding allows you to focus on the actors and storytelling rather than problem-solving in the moment.” (MovieMaker)
At GOODWEIRD Studios, storyboarding is an essential part of their approach to video production. Whether for feature films, commercials, or branded content, Berkowitz and his team focus on crafting cinematic visuals that align with the director’s vision. For A Violent Man, the use of detailed boards helped map out the film’s intense, claustrophobic fight sequences and dramatic tension.
Berkowitz further explained how this preparation was crucial for the film’s aesthetic:
“The fight sequences had to feel raw and real. We used storyboards to break down every movement, ensuring the cinematography captured the intensity without over-choreographing.” (MovieMaker)
As a video production company in New York, GOODWEIRD Studios works with filmmakers, agencies, and brands to produce high-quality visual content. Their emphasis on strong pre-production—storyboarding, shot planning, and cinematography—ensures that every project, whether a commercial or a feature film, delivers compelling storytelling and striking imagery.
By prioritizing detailed storyboard preparation, Matthew Berkowitz and GOODWEIRD Studios continue to set a high standard in the world of filmmaking and branded content. Whether directing a feature or crafting engaging commercial campaigns, their process-driven approach ensures every frame serves a purpose.
And here is a link to A VIOLENT MAN (Trailer)
Read the full interview on MovieMaker Magazine here.
